IGNOU BRL 104 2026 - Discuss the Positive and Negative Impact of Technology Enabled Communi

Question

Discuss the Positive and Negative Impact of Technology Enabled Communication.

17 Feb 2026

Answer :

Word Count : 460

Technology enabled communication has transformed retail management by accelerating information flow, enhancing coordination, and reshaping interactions among retailers, employees, suppliers, and customers. In the contemporary retail environment, digital platforms such as emails, instant messaging, enterprise resource planning systems, customer relationship management software, social media, and mobile applications have become integral to daily operations. These tools enable real-time communication, which improves decision-making speed and operational efficiency. Store managers can instantly share sales data, inventory updates, and promotional strategies with headquarters, ensuring alignment across multiple outlets. This immediacy reduces delays, minimizes errors, and supports data-driven planning. One of the most significant positive impacts is improved customer engagement. Retailers use social media, chatbots, and personalized email marketing to interact directly with customers, respond to queries, and address

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