Discuss the characteristics of the European tourist market.
Tourism in Europe is undergoing continuous development and transformation. It is estimated that by 2020 the world’s international tourist traffic will exceed 1.5 billion participants . This prediction has been made on the basis of the observed trends, of the increased popularity of overseas holiday travel, especially in highly developed countries. These correspond to the processes which have led to an increase in the freedom for personal movement, especially in Europe, by opening the borders between European Union countries, as well as with the increase in wealth of the population of particular countries.
The increase in social mobility is also facilitated by technological developments such as the extension of motorways and improvements
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