Social influence refers to the process through which individuals’ thoughts, feelings, attitudes, and behaviours are affected by the actual, imagined, or implied presence of other people. In Advanced Social Psychology, social influence is considered a fundamental area of study because human behaviour is shaped significantly by social environments, group relationships, cultural norms, and interpersonal interactions. Social influence explains how people conform, obey, persuade, and change their attitudes or actions in response to others. One major area of social influence is conformity. Conformity refers to the tendency of individuals to adjust their behaviour, beliefs, or attitudes to match those of a group. It occurs because people often seek social acceptance and fear rejection or disapproval. Conformity can be based on informational social influence, where individuals follow others because they believe others possess accurate information, or normative social influence, where individuals