Differentiate characteristics between Goods and Services distribution. Explain the different types of distribution channels.
Services:-
Our ninja was in a massive fight last night. He has sustained some injuries and now needs to go to a doctor. His interest is not in buying a product but in getting the best medical services. A service is the result of applying human or mechanical efforts to people or objects. Examples of services included medical care, landscaping, child-care, and counseling and salon treatments. The previous lectures have all discussed how to market both products and services. There are a few unique characteristics regarding marketing services compared to marketing a good.
Marketing Services
The ninja needs medical attention and is in search for a highly recommended doctor. The ninja's exam will be a service, and it can be categorized by being intangible, inseparable, heterogeneous and perishable. These four characteristics are important for marketers to understand before they create a marketing mix for a service.
Different types of
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