Describe the principles of and processes involved in news scripting for the broadcast media.
Radio is widely used mass communication medium and has a great potentiality in dissemination of information as radio signals cover almost entire population. More than 177 radio stations are there across the country. About 97 percent of the population is reached by the radio.
Radio being a convenient form of entertainment caters to a large audience. With the advent of transistors this medium hrs reached the common man in urban and rural areas of India, though the utilization of radio is more among rural elites.
It has advantages over the other mass media like television and newspapers in terms of being handy, portable, easily accessible and cheap. It is the most portable of the broadcast media, being accessible at home, in the office, in the car, on the street or beach, virtually everywhere at any time.
Radio is effective not only in informing the people but also in creating awareness regarding many social issues and need for social reformation, developing interest and initiating action.
For example, in creating awareness regarding new policies, developmental projects and programs, new ideas etc. It can help in creating a positive climate for growth and development.
It widens the horizons of the people and
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