Describe the factors that affect conformity. Illustrate your answer with experimental
Studies
In 1951 social psychologist Solomon Asch devised this experiment to examine the extent to which pressure from other people could affect one's perceptions. In total, about one third of the subjects who were placed in this situation went along with the clearly erroneous majority.
Asch showed bars like those in the Figure to college students in groups of 8 to 10. He told them he was studying visual perception and that their task was to decide which of the bars on the right was the same length as the one on the left. As you can see, the task is simple, and the correct answer is obvious. Asch asked the students to give their answers aloud. He repeated the procedure with 18 sets of bars. Only one student in each
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