Question
Discuss the essentials/requisites of a ‘Campaign and Advocacy Programme’.
Answer :
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Steps Involved in a Campaign and Advocacy Programme
The first step before launching a campaign and advocacy programme is to identify and be clear about the specific topic or topics including.related sub-topics sub-issues, of consumer concern. This can be ascertained through.
- interaction with
- vanous consumer groups and/or individual consumers
- uses of vari(R1s products and services
- results Of surveys, etc, conducted by various organisations and through various published r. ports, which may have high lighted problem areas and issues requiring rectification.
- current controversies highlighted in the media as a result of existing policies or their lack or due to facility or defective implementation of existing policy, rules or procedure.
The Second Major Step Involved in a Campaign and Advocacy
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