IGNOU BCOE 141 2025 - Define services and explain their characteristics. How does marketing

Question

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

05 Oct 2025

Answer :

Word Count : 284

Services are intangible activities or benefits offered by one party to another, which do not result in ownership of anything physical. Unlike goods, services are performances, experiences, or processes that satisfy customer needs or wants. They can include professional services like consulting, healthcare, banking, education, transportation, and hospitality. Services are often consumed at the point of delivery and require interaction between the provider and the customer. The characteristics of services include intangibility, inseparability, variability, and perishability. Intangibility means that services cannot be seen, touched, or

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