IGNOU BCOE 141 2025 - Define services and explain their characteristics. How does marketing

Question

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

05 Oct 2025

Answer :

Word Count : 300

Services are intangible activities or benefits that one party can offer to another, which do not result in the ownership of anything physical. Unlike goods, services cannot be seen, touched, or stored, and they are often consumed at the time they are produced. Examples include banking, healthcare, education, transportation, and hospitality. The main characteristics of services are intangibility, inseparability, variability, and perishability. Intangibility refers to the fact that services cannot be physically possessed or measured before consumption, making it difficult for consumers to evaluate them in advance. Inseparability indicates that services are produced and consumed simultaneously,

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