IGNOU BRL 115 2026 - Define Retail Supply Chain Management. Explain its primary objectives

Question

Define Retail Supply Chain Management. Explain its primary objectives and how it differs from traditional wholesale supply chain management.

01 Mar 2026

Answer :

Word Count : 478

Retail Supply Chain Management (RSCM) refers to the process of planning, implementing, and controlling the flow of goods, services, information, and finances from manufacturers or suppliers to the end consumers through retail channels. It integrates various functions such as procurement, inventory management, transportation, warehousing, and distribution, ensuring that the right products are available at the right time, in the right quantity, and at the right place to meet consumer demand. Unlike traditional supply chain management that may focus on bulk movement between manufacturers and wholesalers, retail supply chain management is more customer-centric, aiming to optimize the

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