Define Retail Customer. Describe the most frequently used bases of customer segmentation.
A retail customer is an individual or entity that purchases goods or services from a retailer for personal use or consumption, rather than for resale or business purposes. Retail customers are the end-users of products or services offered by retailers, and they play a crucial role in the retail industry's success. Understanding their needs, preferences, and behaviors is essential for retailers to tailor their offerings, marketing strategies, and overall shopping experiences effectively.
Customer segmentation is a strategic approach used by retailers to categorize their customer base into distinct groups based on shared characteristics. This segmentation helps retailers to target and serve their customers more
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