Techniques of Fund Raising
Fund raising is a valuable part of the strengthening of CBQs. NGOs and communities: cash (and non-cash) contributions are needed by them to carry out their desired and planned activities. The obtaining of resources is therefore a desired and honorable task: fund raisers should be acknowledged and praised. Fund raising is a job to which all should contribute, and for which all should be responsible. Many of the techniques and skills of fund raising can be or have been adapted from the commercial profession of ‘marketing. While marketing and sales skills can be valuable, they must always be applied in an ethical manner. Every fund raiser (paid or volunteer) must first and foremost be completely convinced of the value, integrity and benefits of
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