Creativity refers to the ability of an individual to generate new, original and useful ideas, approaches, products, services or solutions. In entrepreneurship, creativity is the mental process through which an entrepreneur identifies new possibilities, looks at existing problems from different perspectives and develops innovative ways to create value. Creativity does not necessarily mean inventing something completely new. It may also involve improving an existing product, modifying a business process, finding a new market, developing a different method of distribution or combining existing ideas in a new manner. Thus, creativity is closely associated with imagination, curiosity, flexibility, observation and the willingness to think beyond conventional methods. Entrepreneurs operate in an environment characterised by competition, changing customer preferences, technological developments, limited resources and economic uncertainty. In such an environment, creativity enables entrepreneurs to recognise opportunities that others may overlook. A creative entrepreneur does not simply accept existing market practices but continuously asks questions such as what customers really need, how a product can be improved, how costs can be reduced and how a business can serve customers more effectively. For example, the development of online food-delivery platforms involved creatively combining restaurants, mobile technology, digital payments and delivery services to provide greater convenience to customers. Creativity is important for entrepreneurs because it is the starting point of innovation and opportunity identification. An entrepreneur often begins a business by recognising an unmet need or an unsolved problem. Creativity helps transform this observation into a potential business opportunity. For instance, if customers face difficulty in accessing affordable and convenient transportation, an entrepreneur may creatively develop a digital platform that connects customers with available transport providers. Therefore, creativity helps entrepreneurs identify gaps between what customers currently receive and what they actually desire. Another important contribution of creativity is the development of new products and services. Consumer preferences change rapidly, and businesses must continuously adapt to remain relevant. Creative thinking enables entrepreneurs to introduce new designs, features, packaging, technologies and services. A small clothing business, for example, may use creative designs, customised products and online presentation techniques to differentiate itself from competitors. Similarly, a food entrepreneur may introduce healthier versions of traditional foods to respond to changing consumer preferences. Creativity also helps entrepreneurs differentiate their businesses from competitors. In highly competitive markets, simply offering a product is often insufficient. Entrepreneurs need to provide something distinctive that attracts customers. Creativity can be reflected in product quality, branding, packaging, customer service, store design, advertising or business methods. A small business with limited financial resources may compete successfully with larger firms by offering personalised services, unique products or innovative customer experiences. Thus, creativity can become an important source of competitive advantage for small businesses. Problem-solving is another major area where creativity is essential. Entrepreneurs frequently face problems related to finance, employees, suppliers, customers, technology, production and marketing. Since resources are often limited, conventional solutions may not always be possible. Creative thinking allows entrepreneurs to generate several alternatives and select an appropriate solution. For example, an entrepreneur who cannot afford an expensive advertising