Cyber marketing term became popular when computers started getting used in marketing extensively. Earlier, computers were used more for storing, processing and reporting of various marketing related information. But, with the entry of internet the online data handling possibilities have virtually exploded the use of computer. This application has multiplied the use of computers at consumers’ homes faster than among the organisations. This fact has helped marketers substantially to look into cyber marketing. As a result, cyber marketing today is also seen more as internet based marketing rather than just computer based marketing. However, for our purpose, we shall define cyber marketing as that part of marketing which involves extensive use of computers, especially the internet.

Cyber marketing profitably reinforces the concepts of marketing with the power of internet. Thus, it strengthens the existing delivery of marketing outputs and also opens newer avenues of marketing which were not possible to achieve before the arrival of internet. For example, a marketer today can keep track of millions of customers simultaneously, segment them online, offer customised products to individual customers, fix different prices, provide varying contents and styles of information and deliver the products through appropriate modes of distribution to each of these customers. The details of such transactions and the characteristics of each of these customers can be stored for their dynamic utilisation in future marketing opportunities with the customers. These possibilities were only the dreams of earlier marketers.

it is clear that cyber marketing takes a slightly different shape as compared to the conventional marketing. In order to understand these points of differences properly we shall now look at the individual areas of cyber marketing.

i) Customer profiling, segmentation and targeting: Cyber marketing has the capability of viewing existing customers data through a wide variety of angles and compare the efficacy of each of these views. Various data mining tools available today are employed to do this job. They mainly utilise the processes of sorting, clustering and association seeking among the consumer characteristics. The history of the customer behaviour in terms of past transactions and internet viewing generate rich data for this purpose automatically. Such data are often supplemented with the offline data collected through alternative sources.

The customer segments created with such methodologies can have the advantage of being more dynamic (because they can be created through online databases), more insightful (because of the use of more powerful clustering and association seeking techniques) and customers themselves selecting into a segment.

The segmentation process in cyber marketing can be extended toreal micro segmentation and even to the segments of single customers each. Each customer is individually identifiable and reachable at their personal addresses here. Therefore, the process of micro segmentation can be extended to its logical limit of mass customisation of marketing. In fact, the recent growth in the area of customer relationship management within marketing has been possible mainly due to the availability of these cyber marketing tools.

ii) Product planning: In the markets today there are several products which maybe called as digitised products. The products whose main contents are information fall in this category. Financial