Question
Customer relationship management and customer value management.
Answer :
Word Count : 164
| Aspect | Customer Relationship Management (CRM) | Customer Value Management (CVM) |
|---|---|---|
| Definition | CRM is focused on managing and improving a company's interactions with current and potential customers. | CVM is focused on maximizing the value delivered to customers over their lifetime. |
| Focus Area | Customer engagement, satisfaction, and retention. | Understanding and maximizing the customer’s perceived value. |
| Approach | Data collection on customer behavior, __________ ___ ______ _____ _____ ________ ________ ______. _______ __________ _____ ________ _____ __________. __________ _____ ______ ___ _________ __________ _______ _________ __________ _____. _________ _____ __________ __________ ______ ____ _____ _____ __________ _______. ___ ___ ______ ___ ____ ____ ____. _________ ___ _________ ___ __________ __________ ___ _____ ______ ___ ________. ____ _______ ____ ____ __________ ___ _____ _______ ______ ____. __________ _____ _______ ________ ____ _________ ____ ____ __________ _________. ____ ___ _____ ___ ______ _________ ______ _______. ___ ______ _____ ____ ______ ____ ________. _____ ________ ___ ________ ________ _______ ________ ________. __________ _______ ____ __________ ____. ______ ____ __________ ___ _____ _______. ___ ____ ______ _______ _________ ________ ________ ___ __________ ____. IGNOU ACADEMY Your IGNOU journey, made easier.
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