IGNOU MS 611 2017 - Buying Behaviour process in buying Tractors.

Question

Buying Behaviour process in buying Tractors.

20 Apr 2018

Answer :

Word Count : 322

The buying behavior process in purchasing tractors in rural markets involves several stages that cater to the specific needs and considerations of the agricultural community.

1. Need Recognition: Farmers identify the need for a tractor based on various factors like increased farm size, labor scarcity, or the desire for improved efficiency.

2. Information Search: Farmers extensively research tractors, relying on multiple sources like word-of-mouth recommendations, agricultural fairs, dealer interactions, and online platforms. They focus on aspects such as horsepower, fuel efficiency, durability, and adaptability to local conditions.

3. Evaluation of Alternatives: Farmers compare different tractor models available in the market, considering factors like brand reputation, after-sales

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