IGNOU BRL 1 2017 2018 - Classify retail formats and explain them in Indian context.

Question

Classify retail formats and explain them in Indian context.

07 Mar 2018

Answer :

Word Count : 307

Classification of retail format

The store based retailing is categorized on the basis of :
Ownership

Merchandise offered

Classification based on ownership

Independent Retailer: An independent retailer is one who owns and operates only one retail outlet. The owner and few other local hands or family members working as assistants in the shop manages such an outlet. Many independent stores tend to be passed on from generations to generations.

A chain retailer or a corporate retail chain: When two or more outlets are under a common ownership it is called a

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