Question
Briefly explain the strategies that the entrepreneur should frame in marketing mix of rural population.
Answer :
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Entrepreneurs aiming to serve the rural population need to carefully frame strategies within the marketing mix to address the unique socio-economic and cultural characteristics of rural markets. In terms of product strategy, offerings must be tailored to local needs, affordability, and usability. Products should be durable, simple to use, and available in small pack sizes to suit low purchasing power. Localization in design, language, and packaging also helps in building trust and acceptance among rural consumers. For pricing strategy, affordability remains the central factor. Since
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