Tobacco in any form is harmful for humans. Considered more addictive then even alcohol, tobacco is certainly a nuisance for humans. While health risks are high among heavy smokers and smokeless tobacco consumers (chewing tobacco and snuff), even non-smokers, both children and adults, can be harmed by second hand tobacco smoke generated by other people’s smoking.

It is a common sight at offices to see employees taking frequent smoking breaks. This practice not only hampers the employees’ good health but may have a negative impact on their career growth too. Even businesses are suffering; according to a study for the British Heart Foundation (BHF) carried out by the Centre for Economics and Business Research (CEBR), smoking breaks cost employers £1,815 a year for each full-time employee who smoke during working hours.

As a communications professional in your organization, if you want to generate awareness on the ill effects of using tobacco, here is a strategic communication plan which you might find helpful in formulating your own:

Strategic internal communication plan – the essentials

Purpose: Generate awareness on the ill effects of using tobacco

Target audience: Employees

Communication tools: Desktop wallpapers, banners, intranet and video

Key message or slogan: “SAY NO TO TOBACCO”

Time period: Approximately 5 weeks

Measurement: Online survey

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