(A). Store managers fill a number of roles in a retail environment. Ultimately, they are responsible for the store's overall profitability. Retail managers often must work long hours, including evenings and weekends, as these are typically the peak retail sales periods.

Promotion

In smaller retail operations that are not part of larger chains, the store manager is often responsible for developing and implementing promotional programs. He may create advertising campaigns, place ads in local newspapers, purchase advertising time on local radio or television stations, or arrange events like product demonstrations by manufacturers or distributors. He may also work out promotional deals with manufacturers where the store promotes the manufacturer's merchandise at a reduced price in exchange for a discount on a bulk purchase.

Store Operations

Managers are responsible for overseeing all operations in a retail store. Operations can include staffing, bookkeeping, security and ensuring overall cleanliness. Managers are held accountable for the store's profitability, so they must develop and implement cost-cutting measures to minimize expenses. Supervising the store's customer service procedures is also a part of the manager's day-to-day activities, and she may frequently have to intervene to solve complex customer issues or resolve disputes between customers and store service personnel.

Merchandising

Store managers are in charge of merchandising, or how goods are presented for sale. Merchandising includes deciding which product lines the store should carry and assigning each product a specific shelf position in an effort to maximize sales and profitability. Merchandising also involves building special displays to showcase sale or seasonal items. Effective merchandising helps project a desired image for the store, such as when a clothing store uses mannequins to display its most fashionable attire, so managers