Alternative tourism is when people tour things and places other than the usual tourist attractions. In this type of tourism, visitors often interact more with the locals rather than simply looking at big buildings or historical sites. The local cultures, families and communities are emphasized over mainstream tourism. There are three main categories of this type of tourism: nature-based tourism, cultural tourism and adventure tourism. All three categories could interconnect, depending on the specific desires and abilities of the tourist.

This type of tourism is among the rarer forms of tourism. Many people desire the resort type of tourism, which is mainstreamed and often packaged in well-advertised bundles. Travelers typically will not ask for alternative tourism options when they are planning trips to other areas. The natural settings and everyday lives of the people who live in an area are what truly make up alternative touring, and the packages are easier to obtain because of their lower popularity.