Visual merchandising is a key aspect of fashion retailing that enhances the customer’s shopping experience by presenting products in a way that is both appealing and persuasive. It integrates creativity, design, and marketing strategies to stimulate customer interest and ultimately drive sales. In the context of fashion textiles, product development, and merchandising, visual merchandising plays an important role in communicating brand identity, highlighting product features, and influencing consumer buying behavior. The four main elements of visual merchandising—store exterior, store layout, store interior, and display—form the foundation of this practice, each contributing to how customers perceive and interact with fashion products. The first element is the store exterior, which creates the first impression for customers and establishes the store’s identity. Exterior elements include the façade, signage, window displays, lighting, entrance design, and even the surrounding environment. In fashion retail, an appealing exterior signals the brand’s positioning in the market and attracts target customers. For example, luxury brands like Louis Vuitton and Gucci emphasize exclusivity through minimalist yet sophisticated exteriors with sleek glass doors and elegant window displays showcasing their latest collections. In contrast, fast fashion retailers such as H\&M or Zara use large illuminated signage and frequent updates in window displays to highlight trend-driven products at affordable prices. Window displays are particularly significant in textiles and apparel merchandising, as they showcase mannequins dressed in the latest fabric trends, seasonal collections, or promotional items. An effective exterior encourages walk-ins, making it a critical factor in customer conversion. The second element is the store layout, which determines the overall arrangement of spaces, fixtures, and product categories within the store. Layout influences customer flow and ensures that products are strategically placed to maximize exposure and sales. There are different types of layouts commonly used in fashion retail, such as grid, free-flow, and racetrack layouts. Grid layouts, often used in department stores, provide systematic rows for easy navigation. Free-flow layouts are popular in boutiques, encouraging browsing and exploration without rigid pathways. Racetrack layouts, commonly seen in fast fashion chains, create a guided path that leads customers through the store, exposing them to multiple categories. For example, Zara’s store layout often uses a combination of free-flow and racetrack design, directing customers past various sections like women’s wear, men’s