Question
What do you understand by intermediaries in Tourism?
Answer :
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Intermediaries in tourism refer to organizations or individuals that act as a link between the service providers, such as hotels, airlines, or tour operators, and the tourists or consumers. They play a crucial role in facilitating the smooth flow of information, services, and bookings, making travel planning easier for tourists. Common examples of intermediaries include travel agents, tour operators, online travel agencies (OTAs), and destination management companies (DMCs). The primary function of intermediaries is to simplify the complex process of tourism by offering a variety of services in a single platform. For instance, a travel agent can provide information about destinations, arrange transportation, book accommodations, and
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