What do you mean by communication channels? Describe the characteristics of communication channels.
Poksible Effects Klapper (1950) reports that mass media function more frequently as agents of reinforcement than as agents of change. The information that an individual receives through mal media channels serves to reinforce what was already there as a result of face-to-face conlnlunication or other means. Mass communication do not necessarily tend to initiate action, but works amid other influences in a total situation.
characteristics of communication channels are-
1 Flow of Message One/Two- Way
Flow of message from source to receiver may be one-way as in mass media or two-way as in interpersonal communication. Mass media involves a large heterogeneous group of people who are far removed from the source of the message.
2 Face-to-Face Vs Interposed Communication
Mass media communication is
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