Question
Primary Data and Secondary Data in Marketing Research
Answer :
Word Count : 147
| Basis of Difference | Primary Data | Secondary Data |
|---|---|---|
| Meaning | Data collected firsthand for a specific research purpose. | Data already collected by someone else for another purpose. |
| Nature | Original and specific to the current research problem. | Already existing and may not be specific to the researcher’s needs. |
| Cost | Expensive to collect as it involves data collection methods and fieldwork. | Relatively cheaper as it _________ ______ ________ _________ ________ ______ ______ __________ ___ ____ _________. ______ _____ _____ _______ ___ _______. ________ _______ _______ ______ _________ _______. _________ ______ _____ _______ _____ __________ _______ _________. ______ ______ _________ _________ _______ __________ ________. __________ ______ _________ ______ ____. ___ _______ ________ __________ ______ _______ __________. __________ ___ _____ __________ ________ _______ ________ __________. ___ ___ ______ ___ ________ ________ ____ _____. __________ _____ __________ ______ ________ ___ ______. _____ _____ ___ _______ __________ _______ ______ _______ _________ ___ ________. __________ ___ ________ _______ ___ ______ _______ ________ _________ ________ ____ ______. ____. IGNOU ACADEMY Your IGNOU journey, made easier.
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