Question
Meaning and purpose of Familiarization tour
Answer :
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A Familiarization tour, commonly known as a FAM tour, is a promotional trip organized by tourism boards, travel agencies, hotels, airlines, or destination management companies to introduce travel agents, tour operators, travel writers, bloggers, or other tourism intermediaries to a particular destination, product, or service. The primary objective is to provide first-hand experience of the tourism offerings so that participants can gain accurate knowledge
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