The Bullwhip Effect in supply chains refers to the phenomenon where small fluctuations in customer demand at the retail level lead to progressively larger variations in demand as one moves upstream in the supply chain, from retailers to wholesalers, distributors, and manufacturers. This distortion occurs because each participant in the supply chain reacts to perceived changes in demand rather than actual consumer demand. As a result, minor changes in sales can cause excessive ordering, overstocking, or understocking at different stages, leading to inefficiencies and increased costs in a retail business. In the context of retail trade, the Bullwhip Effect is often triggered by factors such as lack of accurate demand information, order batching, price fluctuations, promotional activities, and delayed communication between supply chain partners. Retailers may overestimate demand during peak seasons or promotional campaigns and place larger orders to avoid stockouts. Wholesalers and manufacturers, interpreting these large orders as a signal of increased demand, further amplify production and inventory levels. When actual demand stabilizes or declines, the entire supply