Ethnography is a qualitative research method widely used in community development and extension management to study people, cultures, and social practices in their natural settings. It involves immersive observation and participation in the daily lives of the community to gain an in-depth understanding of social behaviors, values, norms, and interactions. Researchers often live within the community for extended periods, allowing them to collect rich, detailed data that goes beyond superficial descriptions. The primary techniques in ethnography include participant observation, in-depth interviews, informal conversations, and the collection of cultural artifacts or