Vendor selection is a critical function in supply chain management in retail business because the performance of vendors directly affects product availability, cost control, and customer satisfaction. The vendor selection process begins with identifying business requirements and analyzing market suppliers. Retail managers must first determine the type of products needed, delivery schedules, quality expectations, and budget constraints. After defining requirements, potential vendors are shortlisted through market research, trade directories, referrals, and past business records. The next step involves evaluating vendors based on performance history, financial stability, production capacity, and reliability of supply. Retail managers must check whether vendors can consistently meet demand fluctuations, especially during peak shopping seasons. Quality assurance is another important factor; samples of products are usually tested to ensure that they meet company quality standards. Retail businesses also consider technological capability because modern retail supply chains depend heavily on digital tracking, inventory management systems, and real-time communication. Price negotiation is an important part of the vendor selection process. However, retail managers should not focus only on low price because extremely low cost may sometimes result in poor quality or unreliable service. Instead, total cost of ownership should be considered, including transportation costs, packaging, handling, and return policies. Communication efficiency between retailer and vendor is also evaluated because smooth communication helps solve supply chain disruptions quickly. When selecting a long-term strategic partner,