IGNOU BRL 104 2026 - Discuss the Positive and Negative Impact of Technology Enabl

Question

Discuss the Positive and Negative Impact of Technology Enabled Communication.

07 Apr 2026

Answer :

Word Count : 424

Technology-enabled communication has transformed retail management, reshaping how businesses interact with customers, suppliers, and internal teams. On the positive side, it significantly enhances efficiency and speed of communication. Tools such as email, instant messaging, video conferencing, and collaborative platforms allow retail managers to quickly coordinate operations across multiple stores and regions. This immediacy ensures that decisions regarding inventory, promotions, and staffing can be made in real time, minimizing delays and operational disruptions. Moreover, technology-enabled communication facilitates better customer engagement. Social media platforms, chatbots, and mobile

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