Tourism has long been recognized as a double-edged sword for local cultures, providing both opportunities for cultural enrichment and economic development, while also posing challenges related to cultural preservation and social change. The presence of tourists in a region brings exposure to new ideas, practices, and products, which can influence the lifestyle, values, and traditions of local communities. One of the primary positive impacts of tourism on local culture is the revitalization and promotion of cultural heritage. When tourists show interest in local customs, traditional art forms, and rituals, it encourages communities to preserve and showcase these cultural assets. Traditional music, dance, crafts, and festivals often gain new significance, not only as expressions of identity but also as attractions that generate income. For example, communities may organize cultural shows, workshops, or exhibitions to educate tourists about local traditions, thereby creating a sense of pride and continuity among residents. Moreover, tourism can facilitate cross-cultural exchange, fostering greater understanding and appreciation of different ways of life. Local people interacting with tourists often learn about foreign customs, languages, and perspectives, which can lead to more open-mindedness and global awareness. Similarly, tourists gain insight into the local culture, which can challenge stereotypes and deepen their understanding of social norms, history, and everyday practices in the visited area. This exchange can also spark innovation in cultural expressions, as local artisans and performers adapt their practices to meet contemporary tastes or blend elements from other cultures in ways that retain authenticity