PESTLE analysis is a strategic management tool used to systematically examine the macro-environmental factors that can influence an organization’s performance and decision-making. The acronym PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental factors. By analyzing these external elements, organizations can anticipate opportunities and threats, align strategies with the external context, and maintain a competitive advantage. Political factors encompass the influence of government policies, stability, taxation, trade regulations, and political events on business operations. Strategic managers need to understand how government interventions, international relations, or changes in leadership may affect the industry. For instance, a change in trade tariffs can impact supply chains, while political instability in key markets may increase operational risk. Organizations can use this insight to develop contingency plans and adapt their strategies to mitigate political uncertainty. Economic factors include macroeconomic conditions such as inflation, interest rates, exchange