Question
Customer Relationship Management
Answer :
Word Count : 232
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Customer Relationship Management (CRM) is a strategic approach used in marketing management to build and maintain long-term relationships with customers. It involves the use of technology, processes, and data analysis to understand customer needs, preferences, and behaviors. In marketing management, CRM helps organizations segment their customer base, identify high-value customers, and tailor marketing efforts to improve customer satisfaction and loyalty. By collecting and
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