Question
What is cyber marketing and how is it different from conventional marketing? Discuss the limitations of cyber marketing.
Answer :
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Cyber marketing
Cyber marketing has now become an indispensable segment of e-commerce
as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails, and banners.
In other words, cyber marketing is a blend of internet technology and direct marketing principles that is adopted by business owners to find profitable customers and to interact with them in order to enhance their business activities, thereby ensuring improved ROI (Return on Investment.) A number of activities are involved in cyber marketing such as online marketing, fax direct marketing, canvassing, call center
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