Question
अंतरराष्ट्रीय उपभोक्ता व्यवहार के सांस्कृतिक निर्धारक
Answer :
Word Count : 241
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अंतरराष्ट्रीय विपणन प्रबंधन में उपभोक्ता व्यवहार को समझना अत्यंत महत्वपूर्ण है, क्योंकि विभिन्न देशों और संस्कृतियों में उपभोक्ताओं की प्राथमिकताएँ, आदतें और खरीद निर्णय अलग-अलग होते हैं। सांस्कृतिक निर्धारक उपभोक्ता व्यवहार को प्रभावित करने वाले प्रमुख कारक हैं। संस्कृति उपभोक्ताओं के मूल्य, विश्वास, रीति-रिवाज, परंपराएँ और जीवनशैली को निर्धारित करती है।
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