Question
सीमांत विश्लेषण (Marginal Analysis) और लागत-लाभ विश्लेषण (Cost-Benefit Analysis) विकल्पों के मूल्यांकन के उपकरण के रूप में कैसे कार्य करते हैं?
Answer :
Word Count : 553
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खुदरा प्रबंधन में निर्णय लेना अनेक विकल्पों के बीच सर्वोत्तम चयन करने की प्रक्रिया है। किसी भी रिटेल व्यवसाय को मूल्य निर्धारण, स्टॉक स्तर, विज्ञापन बजट, नए स्टोर की स्थापना, कर्मचारियों की नियुक्ति, तकनीकी निवेश तथा ग्राहक सेवा सुधार जैसे निर्णय लेने पड़ते हैं। इन निर्णयों में सीमांत विश्लेषण और लागत-लाभ विश्लेषण अत्यंत उपयोगी उपकरण हैं, क्योंकि ये प्रबंधक को तथ्यों, आंकड़ों और संभावित परिणामों के आधार पर विकल्पों का मूल्यांकन करने में सहायता करते हैं। सीमांत विश्लेषण का अर्थ है किसी निर्णय में एक अतिरिक्त इकाई जोड़ने या घटाने से होने वाली अतिरिक्त लागत और अतिरिक्त लाभ का अध्ययन करना। इसमें देखा जाता है कि यदि व्यवसाय किसी वस्तु की एक और इकाई बेचे, एक
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