IGNOU TS 2 2012 - Give a brief overview of the activities undertaken by Ministry of Tour

Question

Give a brief overview of the activities undertaken by Ministry of Tourism to promote India as a destination, abroad.

31 May 2018

Answer :

Word Count : 839

The Ministry of Tourism in India plays a pivotal role in promoting the country as a tourist destination abroad. Through a variety of activities and initiatives, the ministry aims to showcase India's rich cultural heritage, diverse landscapes, historical monuments, and vibrant traditions to the global audience. These efforts not only contribute significantly to the country's economy but also foster cultural exchange and understanding between different nations. In this answer, we will explore the activities undertaken by the Ministry of Tourism to promote India as a destination abroad, focusing on various strategies, campaigns, and collaborations.

### Marketing and Promotional Campaigns:

1. International Roadshows:
The Ministry of Tourism organizes international roadshows in key source markets such as the United States, United Kingdom, Germany, France, and China. These roadshows bring together Indian tour operators, hoteliers, and other stakeholders to interact with travel agents, tour operators, and media representatives from the target countries. These interactions facilitate networking, collaborations, and business tie-ups, promoting India as a preferred travel destination.

2. Participation in Travel Fairs and Exhibitions:
The ministry actively participates in major international travel fairs and exhibitions like ITB Berlin, World Travel Market in London, and Arabian Travel Market in Dubai. These events provide an excellent platform to showcase India's tourism products, attract potential tourists, and establish partnerships with international travel agencies and tour operators.

3. Digital Marketing and Social Media:
The Ministry of Tourism invests in digital marketing and social media campaigns to reach a global audience. Engaging and visually appealing content is shared on platforms like Instagram, Facebook, Twitter, and YouTube, highlighting India's diverse attractions, local experiences, festivals, and culinary delights. Social media influencers are also roped in to create buzz and attract followers, generating interest in Indian tourism.

### Collaborations and Partnerships:

_____ ___ ______ ___ _____ __________.
______ ______ _____ ________ _________.
_____ _____ ___ _________ ________ ___ ________ ______ ____ _________ ________ _____.
___ ___ ______ ______ ______ __________.
______ ________ _______ _______ ______ _____ ____ _________.
__________ _______ ______ _____ _______ _________ __________ __________ ___ ___.
___ _____ ____ _____ ____ ______ _____ ____ _____ _____ _________.
________ _________ ____ ___ _______.
__________ _______ _____ ________ _____ _____ __________ ___ __________ ________ ________.
_______ __________ _________ __________ ______ _______ ________ _____ _______.
___ ______ __________ ________ ____ ______.
______ ______ _________ _______ _________ __________ ______ _____.
____ _______ ___ ___ __________ ______ ____ _________ _______ ________.
_____ ____ __________ _______ ____ _______ __________ _____ ________ ______.
_________ _______ _________ ______ ___ ________ ____ ___.
_____ _______ _______ ________ _____ _________ _______.
___ _________ ______ ________ ____ ______ _________.
__________ ______ __________ ______ __________ _____ __________ ____ ___ ___ ___ ____.
__________ ______ __________ __________ ______ ___ ______ _________ _____ _____ _________.
_____ ____ _______ _______ _____ _________ ___ _______ _______ ________ ____.
___ ____ ____ __________ ______ __________ _______ __________ ______.
_________ ____ _________ __________ _______ _________ ______ ______ ________.
___ _______ ______ _______ ______.
_____ ______ ______ _____ ____ ______ ________ ________ _______ _______ ________.
________ ______ ____ ______ ________.
___ _______ ________ _________ _______ ____.
_____ ____ ____ ______ ___ ___ ________.
__________ _______ _____ ____ ___ _____ _________ __________ ____ _________.
________ _______ ____ ____ ______ ________.
______ _______ __________ ________ ______ _______ ____ ______ ___ ________.
________ ________ __________ _____ ___ _____ _____ __________.
_____ _______ _____ ___ __________.
___ _________ ____ _______ _______ _________ __________ ________ _____.
______ _________ ______ _________ ____ ______ ______ ________ _______ ____.
__________ ______ _________ _________ ___ ________ ___ __________ ___ ___ ____.
______ _______ __________ ____ ____ ____ ___ _________ __________.
__________ ___ ____ _________ _______ ________ ___ ________ _____ __________ ______.
__________ ____ _____ _____ _____ ____ _______ __________ ___ _______.
_______ _________ ___ ______ _____ _______ ___ _______ __________ ___.
___ _________ ________ ____ ________ _____.
________ _______ _________ ________ _____ ______ __________ _________ _______.
_____ ____ __________ ________ ________ ______ _________ ______ __________ _______.
___ ______ _______ _________ _______ ____ _______ _________.
______ _________ ____ ________ _________.
______ ________ __________ _____ _______ _____ _________.
_______ ____ ___ __________ ___ ______ ___ ______ __________ _____ ___.
__________ _____ ______ ______ _________ ____ _____.
_________ ____ ___ __________ _______ _______ _____ _______ ___ _______ _______ ________.
___ ______ ________ ________ ________ ___ ________ ___.
_____ ________ _________ _______ _______ ________ _____ _____ ____ ________ __________ ________.
_______ ___ ____ _______ ___.
_______ ____ _________ ________ ___ __________ _______ ___ _________ _______.
___ _______ _______ ______ _________ ___ _____ ___ _______ _________ ________ ___.
_____ _______ ________ __________ ________ ______ ______ ______ _______ ________ _____ ______.
_____ ______ _____ ________ __________.
_________ __________ ____ _______ ___ ___ _______.
________ _________ ______ ___ ___ _________ __________ ________ ________ ________.
_____ ______ ______ ______ __________ _________ ______ _____ _______.
_____ __________ ___ __________ ___ ________ ______ ________ __________ _________ ____ ___.
____ _______ ____ ______ _____.
____ _________ ______ ___ _______.
________ _______ _________ _________ _______ ____.
______ _____ _____ ___ _____ __________ ________ _______.
______ _______ _______ __________ ___ ________ _______ ________.
____ ____.

IGNOU ACADEMY

Your IGNOU journey, made easier.

Solved Assignments
Study Notes
Guess Papers
Question Papers

Call Us WhatsApp

STUDY • PREPARE • SUCCEED

Skip in 10

IGNOU Solved Assignments Assignments Ignou Projects Project Previous Year Solved Exam Papers Notes Notes Sample Question Papers Sample Question Papers