Differentiate between strategy, policy and procedures. What is the significance of having
procedures?
In the context of management functions and behavior in tourism, strategy, policy, and procedures are interconnected concepts that play a critical role in achieving organizational goals and ensuring operational efficiency. Each serves a distinct purpose and operates at different levels of management, offering specific benefits when implemented effectively.
Strategy
A strategy is a high-level plan designed to achieve long-term objectives. It outlines the overall direction and priorities of the organization. Strategies are formulated at the top management level and serve as a roadmap for decision-making across the organization.
In tourism, strategies are often geared toward market penetration, customer satisfaction, sustainable growth, and competitive advantage. For instance, a tourism company might adopt a strategy focused on expanding its eco-tourism offerings to attract environmentally conscious travelers.
Characteristics of Strategy:
- Goal-Oriented: Focused on achieving long-term organizational objectives.
- Dynamic: Strategies must adapt to changing market conditions, consumer preferences, and technological advancements.
- Comprehensive: Encompasses various aspects of the business, including marketing, operations, finance, and human resources.
- Proactive: Anticipates challenges and opportunities in the external environment.
- Focus on Competitive Advantage: Ensures the organization remains ahead in the market.
Example in Tourism:
A hotel chain might implement a strategy to penetrate emerging markets by establishing luxury properties in lesser-known travel destinations, targeting affluent travelers looking for unique experiences.
Policy
A policy is a general guideline that establishes boundaries within which decisions can be made. It reflects the organization’s principles, values, and objectives and provides a framework for consistency in decision-making. Policies are often developed by mid- to senior-level management and are relatively stable compared to strategies.
In the tourism sector, policies address aspects like customer service standards, sustainability, and employee conduct. For example, a tour operator may have a policy to only work with suppliers who adhere to ethical labor practices.
Characteristics of Policy:
- Guidance-Oriented: Provides a clear framework for operational decisions.
- Flexible: Allows for discretionary judgment within the defined
___ ___ _________ __________ ________ ______.
_____ ____ ____ _____ _____ ___ ________ ________.
_____ _______ _________ ___ _____ _______ ___ ______.
______ _____ ______ ____ _______ ___ ________.
________ _______ ____ _____ _________ ________ ________ _________.
_______ _________ __________ _______ ____ _________ ___ _______.
______ ______ _________ _____ ________ _________ _____ ______ _______.
___ ______ _____ ___ _____ ____ ___ ____ __________.
____ ________ _______ _________ ___ ______ ___.
_________ ____ ______ _____ _________ ____.
__________ ______ _________ ________ _____ _____ ___ _______ ________ _____.
______ __________ _________ ______ ___ __________.
___ ________ ______ __________ _________ ___ ___ _________ ______ ________.
________ ______ ________ __________ _________.
__________ ________ ______ ___ _______ _____ _________ ________.
___ ______ __________ ____ ______ _______ _______ _______.
___ _____ _____ _________ _________.
____ ________ ___ ____ _______ _________ ________ _________ ______ ______ ____.
_________ _________ _______ _____ _____ __________ __________ ____ _______.
_________ ________ ___ ________ _____ _____ ______.
_______ _____ ___ _______ _______ ______.
________ ___ _______ __________ _____ _____ _________ ________ _____ ___.
_______ ______ _________ __________ ______ ____ ________ ___ ______.
______ ______ __________ ____ _____ ___.
____ _______ _______ _______ _________ ___ ______ _________ _____ ______ ____ ______.
______ ___ ________ _______ __________ __________ _______ ______ ____ ______.
____ ___ __________ _______ _______ _______ _________ ________ _______ _______.
_________ ____ _______ __________ ____ ________ _________ __________ _____.
___ ____ _______ ___ __________ ________ _______ ___ _________ ____ _________ _______.
_________ _______ _______ ____ _______ ___ ______.
_____ ___ _____ __________ _____ _______ _____ ___ ___ _________ ___ ___.
__________ ________ ______ _______ _____ ___ ___ ___ ___ ______ _____.
_______ _____ ________ __________ ___ _______ ____ _______ _________ ___ _______ _____.
______ ___ ______ __________ _______ ____ ___ _________ __________ ___ _________.
_________ _____ _______ ____ ______.
______ _______ _________ ________ ________ ____.
__________ __________ __________ _________ ________ _______ ______ _____.
_________ ______ _________ ______ ______ ______ ___ ________ _______ ___ ______.
____ _______ ___ ________ _________ ________ _____ ___.
________ _________ ______ _______ ______ ___ ________ ____ _____ _______.
__________ ____ ____ ____ ____ ____ _________ ________.
__________ ______ __________ ____ ___ __________ ___ _________ _____ ________ ____ _____.
____ ________ ________ ______ ______ ______ ____ _________ ________.
_______ ______ _________ ____ __________ ___ __________ _____ ______ ______.
_______ ______ _________ ________ _____ __________ _____ ________ _________ ____ ________ _____.
_______ _____ _______ _____ ______ ________ _______ ____ __________ ___ __________.
___ _____ ____ ___ ________ _____ __________ __________ __________.
______ __________ ____ _______ _____ _____ _________ ____ __________ _____.
__________ ___ ________ ______ ___ ________ ___ ______ ________ ________ _______ ________.
______ _______ ________ ________ __________ ___ ______ ______ ____ __________.
________ _____ ____ __________ ______ __________ ______ _____ _________ _________.
_________ _______ ___ __________ ___ ___ ______ _____ _______ __________ ___ _______.
___ _____ _________ _________ ______.
_______ _____ _______ ____ ___ ______ _____ ___ ___ _________ ___ _______.
_____ __________ ___ _______ ______.
________ _______ _______ ___ ____ __________ ____ ___ __________ ____ ________.
_________ _____ ____ _____ _____.
__________ ______ ______ ______ ____ ____ __________ ________.
___ ________ _____ ____ __________ ____ _________ ________ ________ _____.
_____ ______ ________ ____ _____ _____ _________.
_____ __________ ____ __________ ________ ______ ___ ______ _______ _________ ____ __________.
______ ________ ________ ____ _____ _________ ______ __________ _____.
_____ __________ _______ __________ _________.
______ ________ _________ _______ ________ ______ ___ __________ ________ _______.
_______ ______ _____ _______ ________ _______ _________ _________ _____ ______ _________.
____ ______ ________ __________ _______ _______ _______ ______ __________ _______ _________.
_____ _____ _______ __________ __________ ___ _______ ____ ____ ________.
_______ __________ ________ ________ _____ ________ _______.
______ _________ ________ ______ _______ ___ _____ _______ _______.
______ _____ _____ ___ ________ ____ ______ ________ __________.
_____ ___ _________ ____ ___ ______ ____ __________ __________ _________ __________.
________ ___ ____ _______ _____ _________ _______ ________ _____ _____ ___ _____.
____ ___ _________ ________ _______ __________ ___.
_______ ______ _____ _______ __________ ________ _________ ___ __________ ______ _________ _________.
____ _____ ____ ____ ____ ____ ______ ______ _________ ______ _________ ___.
________ ___ _____ ________ ________ __________ _____ ________ _____ ___ _________.
___ _______ _____ _____ _______ ________ ______.
______ ________ __________ ______ ______ _________ _________ ______ _________.
- Solved Assignments
- Study Notes
- Guess Papers
- Question Papers
✓ Unlock up to 60% of the answer
✓ No payment required