Question
शिल्प विपणन के लिए मौजूदा प्रतिमान और उसकी समस्याएँ क्या है? समझाईये।
Answer :
Word Count : 673
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भारत में शिल्प विपणन का स्वरूप समय के साथ पारंपरिक व्यवस्था से आधुनिक बाजार प्रणाली की ओर विकसित हुआ है। वर्तमान में शिल्प विपणन अनेक प्रतिमानों के माध्यम से संचालित होता है, जिनका उद्देश्य शिल्पकारों को बाजार उपलब्ध कराना, उनकी आय बढ़ाना तथा भारतीय हस्तशिल्प की सांस्कृतिक विरासत का संरक्षण करना है। इसके बावजूद इन प्रतिमानों में अनेक संरचनात्मक, आर्थिक तथा प्रबंधकीय समस्याएँ विद्यमान हैं। शिल्प विपणन का पहला प्रमुख प्रतिमान प्रत्यक्ष विपणन है, जिसमें शिल्पकार स्वयं अपने उत्पादों को स्थानीय हाट, मेले, प्रदर्शनियों तथा शिल्प ग्रामों में बेचते हैं। सूरजकुंड मेला, दिल्ली हाट तथा विभिन्न राज्य स्तरीय हस्तशिल्प मेले इसके प्रमुख उदाहरण हैं। इस व्यवस्था से शिल्पकार और उपभोक्ता के बीच सीधा संपर्क स्थापित होता है तथा बिचौलियों की भूमिका कम होती है। दूसरा प्रतिमान सहकारी समितियों एवं स्वयं सहायता समूहों पर आधारित है। इन संस्थाओं के माध्यम से शिल्पकार
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