Question
विक्रेता चयन प्रक्रिया (Vendor Selection Process) की चर्चा कीजिए। एक दीर्घकालिक रणनीतिक भागीदार (Strategic Partner) बनाम एक लेन-देन वाले विक्रेता (Transactional Vendor) का चयन करते समय एक खुदरा प्रबंधक को किन मानदंडों को प्राथमिकता देनी चाहिए?
Answer :
Word Count : 523
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विक्रेता चयन प्रक्रिया खुदरा व्यापार में आपूर्ति श्रृंखला प्रबंधन का अत्यंत महत्वपूर्ण भाग है, क्योंकि सही विक्रेता का चयन उत्पाद की उपलब्धता, गुणवत्ता, लागत, ग्राहक संतुष्टि तथा लाभप्रदता को सीधे प्रभावित करता है। खुदरा संस्थान को यह सुनिश्चित करना होता है कि चयनित विक्रेता समय पर, उचित मूल्य पर तथा अपेक्षित गुणवत्ता के साथ वस्तुओं की आपूर्ति कर सके। इसलिए विक्रेता चयन केवल खरीद निर्णय नहीं, बल्कि रणनीतिक निर्णय भी है। विक्रेता चयन प्रक्रिया सामान्यतः आवश्यकता की पहचान से प्रारम्भ होती है। खुदरा प्रबंधक पहले यह निर्धारित करता है कि किन वस्तुओं, कितनी मात्रा तथा किस समयावधि में आवश्यकता है। इसके बाद संभावित विक्रेताओं की सूची तैयार की जाती है।
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