IGNOU MTM 7 2018 - Discuss different phases of display management process. Also exp

Question

Discuss different phases of display management process. Also explain the significance and purpose of sales displays.

08 Mar 2018

Answer :

Word Count : 1270

The display management process plays a crucial role in the tourism industry, as it directly influences customer perception and engagement. Effective sales and promotional displays can significantly enhance the appeal of tourism products and services, guiding potential tourists in their decision-making process. The display management process consists of several phases, each aimed at optimizing the presentation of information and promoting tourism offerings in a compelling manner. These phases, along with the significance and purpose of sales displays, form a core component of tourism marketing.

Phases of the Display Management Process

Planning Phase
The first phase of the display management process involves careful planning. During this phase, tourism businesses must determine the objectives of the display. This includes defining the type of tourism product or service being promoted (e.g., travel packages, hotels, tourist destinations, activities), the target audience (e.g., families, adventure seekers, business travelers), and the goals of the display (e.g., raising awareness, increasing bookings, educating customers). A key consideration is understanding the customer’s preferences and behaviors, which helps in crafting messages and selecting appropriate visuals that resonate with the target market.

Additionally, businesses must consider the location and environment where the display will be placed. For example, if the display is in a travel agency, it may need to be strategically placed to capture attention at the first point of contact, while a display in an airport could be designed to appeal to travelers with a limited amount of time. The display's design and layout should reflect the brand’s identity and convey a professional image, ensuring consistency across all marketing channels.
Design and Development Phase
The design and development phase is where creativity comes into play. After understanding the objectives and target audience, the next step is to create a visually appealing and informative display. This phase involves choosing the right colors, graphics, images, and layout that will effectively communicate the tourism offering. For example, a display promoting a beach holiday package may feature vibrant images of crystal-clear waters, sunbeds, and tropical landscapes to invoke a sense of relaxation and escapism.

The development stage also includes selecting materials for the display, such as posters, digital screens, brochures, or interactive kiosks. The display must be both visually engaging and functional, offering easy access to information like pricing, contact details, and booking instructions. Technology integration, such as the use of augmented reality (AR) or virtual reality (VR), can enhance the interactive experience, allowing potential customers to explore destinations and services in a more immersive way.
Implementation Phase
The implementation phase involves the physical setup and placement of the display. This is when the display is positioned in the selected location, ensuring that it is visible and accessible to the intended audience. For tourism businesses, this phase also includes ensuring that all logistical aspects, such as lighting, signage, and placement of promotional materials, are handled effectively to maximize visibility.

During this phase, attention to detail is crucial. A display may look great on paper, but practical considerations such as the lighting or

_________ ________ _________ ______ ______ ______ _____ ______ ___ ___ ______.
__________ ____ ___ ____ ____.
___ ________ ________ __________ ____ ____.
_______ _____ ____ ___ _____ _______.
_______ ________ _______ ______ ______ ____ __________.
______ _____ ___ _________ ______.
___ ______ _________ ______ ________.
______ ______ ________ _________ ___ _____ ________.
___ ________ ____ __________ ____ _____ _______.
__________ ________ _______ _____ __________ ______ __________ __________.
_________ _________ _________ ___ __________ ____ ________ ___ ___ ________ ___.
_____ _____ ________ ________ ____ _________ ________ _______ _______.
_________ ______ ____ ______ ________ ___ ___.
________ ____ _________ _____ _________ _____ ____ ____ ______ __________.
_____ ____ ________ ________ ____ _________ __________ ____ _________ __________.
______ __________ _______ _____ _____ _____.
______ __________ _________ ____ _____ ____ __________ _______ _________ _______ ________.
__________ ________ ________ ____ ______ _______ __________ ____ _________ _________ ___.
___ _______ ____ ______ __________ ___ _____.
___ __________ ____ _____ _____ _________ ________ ___ ______.
_________ ______ ___ ______ ___ ________.
____ ________ _______ ______ ________ ________ ______ _____ _________ ____ _____.
________ ____ _____ ________ ____ _____ _________ ___ ______ __________ ____.
________ ________ ________ _______ ______ ___ ________ ____ ______ ____ _______ _________.
_______ _________ __________ _________ ____ ____ _________ _________ _______ _________ ____ _________.
__________ ______ _______ _________ ______ _________ _______ _______.
_______ _______ _____ _________ _________ _________ __________ ____ ____ ________ _____ ____.
____ _________ ____ _______ ______.
_____ ______ ____ ________ _____ ___ _______ _______ _____ ________ _____ _____.
__________ _________ ______ __________ ________ _____ _____ ______.
_________ _____ _____ _________ _____ __________ __________ ____.
_________ ___ _____ ______ ___.
____ ______ ________ _______ _________ ___ __________ _______ ___.
___ ______ _________ _________ _____ _____ ______ ____ _______.
_________ ________ ______ ______ _______ ___ _____ _________ _____ _____ __________ _________.
_________ ________ ___ _________ ________ ________ __________.
____ _____ ____ __________ ______.
__________ ______ ____ _______ ___ _______ ____ ____ _____ ________ _______.
___ __________ ______ _______ _________ ____ ________ ____ _______.
____ _________ ________ ____ ______ __________ ____ ___ _____.
_____ _________ ______ ________ ____ _________ __________ ________ ______.
__________ ______ __________ _________ ________ _____.
__________ ___ ____ ____ _______ ________ ____ ____ _____ ________ ____.
_______ __________ _________ __________ _________ ______ ________ _______ ____ _______ ___ __________.
_____ _______ _________ ________ ________ ______ ________ ____ _______.
________ ______ _______ _____ _______ ___ _______ ______ ____ ____.
___ ____ ______ _______ __________ ______.
_________ __________ _____ _____ ________ ___ ____ ________ ______ ________ _________ ___.
_______ _____ _______ _________ ____.
_____ _________ _____ _______ __________ ___ ___ __________ ______ _____.
__________ _____ _______ ________ _________ ______ _____ ________ _______ ______.
_________ ______ ________ ____ ________ _______ ________ ____ ______ ___.
_______ ___ _______ ____ __________ ________ _______ ________ _______.
______ ____ ____ _______ ___ ________ _______ __________ ____ ___ ______.
___ __________ ___ _____ _____ ________ ______ __________ ____.
________ _________ _______ ______ __________ _____ ______.
________ __________ __________ ___ _________ __________ ______ ______ _____ ___ ___.
___ _____ ______ _____ __________.
______ ___ _____ _________ ________ __________ ________ ____ ___ __________ ____ ________.
_____ ____ _____ _____ ______ _________ ______.
__________ _______ ___ ____ ______ ________ _____ _________ _______ _____.
______ ____ ________ _____ ____ ____ ________ __________.
______ ___ _______ ______ ____ __________ _________.
_________ ___ ___ _______ ______ _______.
_________ _______ ________ ____ __________.
_________ ______ _________ ________ __________ ________ ____ _______ ___ _______ _________.
___ _________ _____ ___ _________ ________ _________ _________.
__________ _________ ______ _______ _______ _______ ______ _______ ___ ___ _________.
_________ _________ _____ ________ ________.
___ ____ __________ ___ _________ ______ ___ ________.
_______ _________ ___ _______ ____ ___ __________ _____.
______ _______ ________ ___ _________ __________.
__________ _____ _______ _______ _________ ______.
_____ ___ _______ ______ ______ ________ __________ _____ _______.
_________ ____ ____ _________ ________ _______.
______ _______ ___ ______ _____.
_______ ______ ___ ________ _______ ____ ____ ________ _______ ___ ____.
_____ _________ ____ _________ ____ __________.
__________ _________ ____ ________ _________ ______ ________ __________ _______.
_______ _______ _________ __________ _________ _______.
_____ ____ ___ _________ ____ ______ ____ _________.
_________ ________ ___ ____ ___ _____ ________ ___ __________.
_______ _____ _________ __________ ________ ___.
_________ __________ _______ _________ ____ ________ ________ __________ _________ ________ _________ _____.
________ ____ _____ _____ _________ _____ _________.
___ _______ ___ ____ ____ _______ ____.
_______ ______ ________ _____ _________ _____ _________ _________ _______ _________ __________.
_______ _______ _____ ____ _____.
________ ___ _______ ________ _________ ________ _____ ____ _______ ________.
_________ _____ ________ ____ _______ _______ ________ _____ ________ _______ _____ ____.
_________ ______ ____ __________.

IGNOU ACADEMY

Your IGNOU journey, made easier.

Solved Assignments
Study Notes
Guess Papers
Question Papers

Call Us WhatsApp

STUDY • PREPARE • SUCCEED

Skip in 10

IGNOU Solved Assignments Assignments Ignou Projects Project Previous Year Solved Exam Papers Notes Notes Sample Question Papers Sample Question Papers