Following are the main problems of agricultural marketing :

1. Lack of Transportation Facility :-
It is the main obstacle in the way of efficient marketing. The rural areas are not linked with the market by roads. A lot of agricultural product is wasted due to transport problem.

2. Poor Quality of Product :-
Farmer is not using the improved seeds and fertilizers so quality of production is very poor and its prices are low in the market.

3. Role of Middleman :-
The middleman also takes a big share of farmer's income without doing anything. A poor farmer borrows the money from them and sells his product at lower rates.

4. Lack of Grading :-
In case of agricultural commodities the mixing of good and bad products is very common in developing countries like India and Pakistan. There is no proper method of grading these crops. It creates a problem of marketing inside and outside the country.

5. Lack of Credit Facilities :-
The credit facilities are not adequate to meet the farmer's requirement. Poor farmer is borrows the money from private money lenders at tied conditions.

6. Problems of Produce Collection :-
The collection of produce from small farmers is very expensive and a difficult process. It is a great problem for the efficient marketing.
7. Lack of Storage Facility :-
The storage facilities are required by the producers as well as