Question
घरेलू विपणन एवं अंतर्राष्ट्रीय विपणन
Answer :
Word Count : 605
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घरेलू विपणन और अंतर्राष्ट्रीय विपणन दोनों का मूल उद्देश्य उपभोक्ताओं की आवश्यकताओं को समझकर वस्तुओं एवं सेवाओं का प्रभावी ढंग से विपणन करना है, लेकिन इनके कार्यक्षेत्र, परिस्थितियों, रणनीतियों और प्रबंधकीय चुनौतियों में महत्वपूर्ण अंतर होता है। घरेलू विपणन से आशय किसी व्यवसाय द्वारा अपने देश की सीमाओं के भीतर वस्तुओं एवं सेवाओं के विपणन से है, जबकि अंतर्राष्ट्रीय विपणन में एक से अधिक देशों के बाजारों में विपणन गतिविधियों का संचालन किया जाता है। घरेलू विपणन में कंपनी मुख्य रूप से एक ही देश की आर्थिक, राजनीतिक, सामाजिक, सांस्कृतिक और कानूनी परिस्थितियों के अनुसार अपनी विपणन रणनीति तैयार करती है। बाजार की भाषा, मुद्रा, उपभोक्ता व्यवहार तथा कानूनी व्यवस्था सामान्यतः अपेक्षाकृत परिचित होती है। इसलिए बाजार अनुसंधान, उत्पाद विकास, मूल्य निर्धारण, वितरण और प्रचार संबंधी निर्णय लेना तुलनात्मक रूप से सरल होता है। उदाहरण के लिए, भारत में
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