IGNOU TS 2 2012 - Discuss the role of State Tourism Development Corporation (STDC) in To

Question

Discuss the role of State Tourism Development Corporation (STDC) in Tourism Promotion. Explain with suitable examples.

31 May 2018

Answer :

Word Count : 1256

State Tourism Development Corporations (STDCs) play a vital role in the promotion and development of tourism within their respective states. As integral entities within the broader framework of state tourism, STDCs focus on fostering growth in the tourism sector through product development, marketing, infrastructure support, and the creation of a conducive environment for tourism businesses. Their role is multifaceted, spanning promotional activities, project execution, partnerships, and policy advocacy, with the ultimate goal of enhancing the economic and social benefits of tourism.

Functions and Responsibilities of STDCs

Tourism Infrastructure Development
One of the primary functions of an STDC is the development of infrastructure that supports tourism activities. This includes the construction and maintenance of tourist accommodations, transportation networks, and amenities such as tourist information centers, restrooms, and viewing points. STDCs often partner with private entities to improve facilities, ensuring that they meet global standards and cater to the needs of tourists. For instance, the Kerala State Tourism Development Corporation (KSTDC) has been involved in developing a range of tourism-related infrastructure, such as eco-friendly resorts, transport facilities, and roads to tourist destinations.
Promoting Local Culture and Heritage
STDCs are responsible for showcasing the rich cultural heritage of their states. This can include promoting historical monuments, festivals, local arts and crafts, and traditional cuisine. They often coordinate with local communities and artisans to present these aspects of culture in ways that appeal to tourists. A case in point is the Rajasthan Tourism Development Corporation (RTDC), which not only markets the state’s royal heritage, palaces, and forts but also organizes festivals like the Pushkar Camel Fair, which attracts thousands of tourists annually.
Product Development and Diversification
Tourism products are diverse, ranging from adventure tourism to wellness and medical tourism, wildlife, eco-tourism, and pilgrimage tourism. STDCs are key players in developing and diversifying these tourism products to meet the changing demands of the global market. They carry out market research, identify emerging trends,

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