Question
खुदरा मिश्रण के 7 सीएस की व्याख्या कीजिए।
Answer :
Word Count : 470
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खुदरा मिश्रण के 7 सीएस वह प्रमुख तत्व हैं जो किसी भी खुदरा व्यवसाय की सफलता को निर्धारित करते हैं। ये सात घटक उपभोक्ताओं की आवश्यकताओं, उनकी संतुष्टि और खुदरा विक्रेता की प्रतिस्पर्धात्मक स्थिति को मजबूत करने में सहायक होते हैं। पहला ‘कस्टमर’ यानी ग्राहक है। ग्राहक किसी भी खुदरा व्यवसाय का केंद्र बिंदु होता है। ग्राहकों की आवश्यकताओं, पसंद, व्यवहार और क्रय शक्ति को समझना अत्यंत आवश्यक है। यदि खुदरा विक्रेता उपभोक्ता की अपेक्षाओं को पूरा कर पाता है, तो वह बाजार में मजबूत स्थिति बना सकता है। दूसरा ‘कॉस्ट’ यानी लागत है। उत्पाद की कीमत उपभोक्ता की क्रय क्षमता और मूल्य की धारणा पर आधारित होती
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