Discuss in detail the consumer movement in the ‘Modern Period’.
Consumer movement in the modern period Consumer movement in the present form came into being only in the 193(Ys in the West and only in the 60s in India. The basic objectives ofconsumer movement world wide are ms follows : To provide opportunity to the consumers to buy intelligently Recognition of reasonable consumer requests Protection against fraud, misrepresentation, unsanitary and unjLLSt products Participation of consumer representatives in management of aspects affecting consumers Promoting consumers interests The bcsic reason for the development of consumer movement in India are different from those in the West. In western countries, u»nsumer movement was the result of indwstrialisation atiluenee-for more intönnation about the merits of competing prMucts and to influence producers especially for new and more sophisticated In India, the basic reasons for the consumers tmvement have been: Shortage ofconsumer products; inflation ofearly
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