Explain the term Marketing and distinguish it from “Selling” with suitable illustrations.
By definition, we can say that, “Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.”
Marketing is an integrated communications-based process through which individuals and communities
discover that existing and newly-identified needs and wants may be satisfied by the products and services
of others.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.The term developed from the original meaning which
referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.
The Chartered Institute of Marketing, which is the world's largest marketing body[citation needed], defines
marketing as
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