Question
एक खुदरा (रिटेल) कंपनी के विभिन्न विभागों में डेटा के इस्तेमाल का उल्लेख कीजिए। 9. नियंत्रण (Controlling) की विभिन्न विशेषताएँ क्या हैं? नियंत्रण प्रबंधन के अन्य कार्यों से किस प्रकार भिन्न है?
Answer :
Word Count : 485
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एक खुदरा कंपनी के विभिन्न विभागों में डेटा का उपयोग निर्णय लेने, कार्यकुशलता बढ़ाने तथा ग्राहकों को बेहतर सेवा देने के लिए किया जाता है। बिक्री विभाग में डेटा का उपयोग यह जानने के लिए किया जाता है कि कौन-से उत्पाद अधिक बिक रहे हैं, किस मौसम में मांग बढ़ती है, किस क्षेत्र में कौन-सी वस्तु लोकप्रिय है तथा बिक्री लक्ष्य कितने पूरे हुए हैं। इसके आधार पर मूल्य निर्धारण, प्रचार योजनाएँ और स्टॉक की व्यवस्था की जाती है। विपणन विभाग ग्राहक डेटा, आयु, पसंद, खरीद व्यवहार और प्रतिक्रिया का अध्ययन करके लक्षित विज्ञापन, लॉयल्टी प्रोग्राम तथा व्यक्तिगत ऑफर तैयार करता है।
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