Question
आपूर्ति श्रृंखला में 'बुलविप प्रभाव' (Bullwhip Effect) की व्याख्या कीजिए। सूचना साझाकरण (Information Sharing) और मांग का पूर्वानुमान (Demand Forecasting) किस प्रकार किसी खुदरा व्यवसाय में इसके प्रभाव को कम करने में सहायक होते हैं?
Answer :
Word Count : 419
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आपूर्ति श्रृंखला में ‘बुलविप प्रभाव’ से आशय उस स्थिति से है जब अंतिम उपभोक्ता स्तर पर मांग में होने वाले छोटे-छोटे उतार-चढ़ाव आपूर्ति श्रृंखला के ऊपरी स्तरों, जैसे थोक विक्रेताओं, वितरकों और निर्माताओं तक पहुँचते-पहुँचते अत्यधिक बढ़ जाते हैं। परिणामस्वरूप, आदेशों में असामान्य उतार-चढ़ाव देखने को मिलता है, जिससे अधिक या कम स्टॉक, उत्पादन असंतुलन, तथा लागत में वृद्धि जैसी समस्याएँ उत्पन्न होती हैं। यह प्रभाव मुख्यतः सूचना की कमी, विलंबित संचार, अनुमान आधारित निर्णय, और विभिन्न स्तरों पर स्वतंत्र रूप से लिए गए ऑर्डर निर्णयों के कारण
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